Through Scout, I worked with two other designers on a branding project for a local cold brew coffee company. The company, Commonwealth Coffee Co., was looking to tap into a growing market and target young people living in Boston. Our goal was to create a logo and visual style that coincided with the company's ideals, as well as design packaging labels and a squarespace website.
Initial Logo Sketches
We began the project by brainstorming ideas for the logo design. Our sketches focused on elements that related to coffee, the production process, and New England.
Final Logo and Label Design
Through our initial explorations, we landed on three different directions for the logo. With the help of our client, we decided to run with the second of the three. It combined a rustic feel with a clean, simple form that we all felt would work well with more detailed labels. We continued our process by moving onto the labels for the bottles of cold brew. Our team felt that an illustration heavy design would work best for the friendly, handmade quality Commonwealth Coffee Co. was looking for.
Labels and Style Guide
Our final labels convey that important handmade element through sketch-like illustrations. Each flavor of coffee has it’s own unique illustrations and color that create a set.
Website and Style Guide
The last phase of our project involved designing a marketing site for the client using squarespace. We designed the pages so that photography and illustration could live together harmoniously. At the end of the project, we also created a style guide that summed up the brand as a whole.
